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Audie McCarthy is a household name in our community - the “go to” professional for expert consulting on partnership and relational development. Her years of experience and proven ability to put theory into practice make this book a must read.

Cheryl Jensen, Vice President
Technology, Apprenticeship and Corporate Training, Mohawk College

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Networking Edge Table of Contents

Part 1: The Power of Relationship Networking ___________ 1
Chapter 1: What is Success? _________________________________________ 2
Chapter 2: Relationship Networking ____________________________________ 5
Chapter 3: Networking 101 ___________________________________________ 7
Chapter 4: Who Needs to Network? ___________________________________ 10
Chapter 5: Back to Business and the Business of Business Networks _________ 14
Chapter 6: The Golden Rule of Networking: The Law of Reciprocity __________ 19
Chapter 7: Connectors Make it Happen ________________________________ 26
Chapter 8: Integrity is the Glue that Binds_______________________________ 28
Part 2: Quest for Success________________________________ 31
Chapter 9: Quest for Success...or Keep Your Eyes on the Prize _____________ 32
Chapter 10: Setting Those Goals! _____________________________________ 38
Chapter 11: Assertiveness and Relationship Building______________________ 47
Part 3: The Business of Business Cards _________________ 59
Chapter 12: Small but Mighty ________________________________________ 60
Chapter 13: Business Card Etiquette – A Quick Guide_____________________ 64
Chapter 14: Mechanics of the Business Card ____________________________ 68
Part 4: The Five W’s of Networking ______________________ 73
Chapter 15: Developing your Strategy _________________________________ 74
Chapter 16: Where to Network? ______________________________________ 81
Chapter 17: When to Network ________________________________________ 86
Chapter 18: What Do You Do When You Get There?______________________ 89
Chapter 19: Who _________________________________________________ 101
Part 5: The Art of Follow Up_____________________________ 105
Chapter 20: Sometimes the Simplest Idea Can Make the Biggest Difference __ 106
Chapter 21: Other Tools to Add to Your Networking Toolkit ________________ 118
Chapter 22: The Final Chapter – a Collection of Tips and Tricks ____________ 121
Conclusion______________________________________________________ 125
Audie McCarthy __________________________________________________ 126

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