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Audie McCarthy is a household name in our community - the “go to” professional for expert consulting on partnership and relational development. Her years of experience and proven ability to put theory into practice make this book a must read.

Cheryl Jensen, Vice President
Technology, Apprenticeship and Corporate Training, Mohawk College

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Networking Edge Table of Contents

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Part 1:

The Power of Relationship Networking ______________________

1

Chapter 1: What is Success? ________________________________________ 2
Chapter 2: Relationship Networking __________________________________ 5
Chapter 3: Networking 101 _________________________________________ 7
Chapter 4: Who Needs to Network?___________________________________ 10
Chapter 5: Back to Business and the Business of Business Networks _________ 14
Chapter 6: The Golden Rule of Networking: The Law of Reciprocity ___________ 19
Chapter 7: Connectors Make it Happen ________________________________ 26
Chapter 8: Integrity is the Glue that Binds _____________________________ 28
Part 2:

Quest for Success ______________________________________

31

Chapter 9: Quest for Success...or Keep Your Eyes on the Prize _____________ 32
Chapter 10: Setting Those Goals! _____________________________________ 38
Chapter 11: Assertiveness and Relationship Building ______________________ 47
Part 3:

The Business of Business Cards ________________________

59

Chapter 12: Small but Mighty _________________________________________ 60
Chapter 13: Business Card Etiquette – A Quick Guide ______________________ 64
Chapter 14: Mechanics of the Business Card _____________________________ 68
Part 4:

The Five W’s of Networking ___________________________

73

Chapter 15: Developing your Strategy _________________________________ 74
Chapter 16: Where to Network? ______________________________________ 81
Chapter 17: When to Network ________________________________________ 86
Chapter 18: What Do You Do When You Get There? _______________________ 89
Chapter 19: Who __________________________________________________ 101
Part 5:

The Art of Follow Up ________________________________

105

Chapter 20: Sometimes the Simplest Idea Can Make the Biggest Difference ____ 106
Chapter 21: Other Tools to Add to Your Networking Toolkit _________________ 118
Chapter 22: The Final Chapter – a Collection of Tips and Tricks ______________ 121

Conclusion _______________________________________________________

125
Audie McCarthy ____________________________________________________ 126

 

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