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Audie practices what she preaches. She is an active member of the Oakville Chamber of Commerce, demonstrating her strong ability to build relationships by consistently attending events, speaking at chamber conferences and supporting chamber activities through her newsletter. I am honoured to endorse her book on networking - she is an example of someone who walks the talk.

John Sawyer, Executive Director, Oakville Chamber of Commerce

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Networking Stories

Reaching New Heights Through Networking

My favourite story is about how I managed to get a contract with the top audio-video engineering firm in North America and take my career to the next level.  

My partner, Allan, gets quite a few industry magazines specific to professional audio and video. One day, I read about an upcoming project on Parliament Hill in Pro Sound Magazine, Canada's top pro audio. After reading about the challenges of technology integration, etc., I thought to myself, "I could be part of that and contribute what I know about the internet and technology."

I spoke with Allan about it and discovered that he had worked on a major corporate project with the president of the AV engineering firm who had the contract for Parliament Hill. Allan considered him to be a professional and very well respected in the industry, so I decided to call him at his Toronto office.

The very next day I placed the call and I got his voicemail. Not being discouraged in the slightest, I left a message stating who I am and the purpose of my call. To my delight, he called me back! As it turned out, they did need a technical writer, as well as someone who understood the internet and had an idea of the emerging wireless applications for the Parliamentary Hill campus. We met for a coffee to talk about the project and what his firm needed. He asked me if I would be part of the project. To say that moment was rewarding is an understatement!

The project went relatively well with a few bumps, which is common when working on the leading edge of technology. I contributed what I could and found the experience tremendously rewarding.  

During the course of the project, I developed my own relationships with some of North America's top audio engineers, many of whom Allan had worked with in the past. I continued my relationship with these professionals even as we all moved on to other roles. The network continued to spread, much like a spider's web. I continued to meet and network with people who might be instrumental in my career: designers, engineers, owners of top recording studios, Members of Parliament and even Prime Ministers (both Chretien & Martin).

These contacts from networking resulted in business contracts, sitting on boards and the overall development of my own professional reputation.

Networking is about being a people person and communicating who you are and how you can help. Certainly, one’s reputation follows and sometimes precedes a person, so the positive work and attitudes you contribute become who you are.

Breaking into the “A” League of pro audio was indeed a challenge, but a worthwhile one. Now that I’ve reached the top of the mountain, there was no looking back!

Barb Shackleton

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